What Pepsi got wrong

A Pepsi commercial starring model Kendall Jenner giving a police officer a soda during a protest was a failed attempt to exploit the emotion behind the Black Lives Matter movement, says youth writer Keisa Reynolds.  Pepsi executives pulled the advertisement and issued an apology that this writer says falls short of acknowledging how the ad perpetuates misconceptions around social justice, organizing and protests. “It is wrong for the Pepsi ad to put the responsibility of peacefulness on protesters rather than an institution that promises to protect.” Read more at Richmond Pulse.

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