It's tough being a sneakerhead

Luis Lua, of the Eastern Coachella Valley, is a proud sneakerhead despite the obstacles he faces in expanding his collection. "Finances are tight for a lot of families, and the $100 plus price tag on most sneakers is beyond what many can or want to pay for. Plus, there are no local sneaker shops here." True confessions of a sneaker collector, on Coachella Unincorporated.